SEO & Web

What Is Noindex?

Noindex is a directive that tells search engines not to include a page in their search results.

Noindex is a robots directive — set via a meta tag or HTTP header — that instructs search engines to exclude a page from their index, meaning it will never appear in search results.

It is used for pages that should exist but not rank: internal search results, thank-you pages, thin tag archives or staging content. Importantly, noindex is different from robots.txt blocking: a blocked page can still appear in results if other sites link to it, while a noindexed page cannot.

Free tools for noindex