SEO & Web
What Is 301 Redirect?
A 301 redirect permanently forwards one URL to another, passing most of the original page’s SEO value to the new address.
A 301 redirect is a server response that tells browsers and search engines a page has permanently moved to a new URL. Visitors are forwarded automatically, and search engines transfer most of the original URL’s ranking signals to the destination.
301s are essential during site migrations, URL restructures and content consolidation. Leaving old URLs to die as 404 errors wastes accumulated SEO equity — redirecting them preserves both rankings and existing backlinks.