SEO & Web
What Is Meta Description?
A meta description is an HTML attribute that summarizes a page’s content, shown as the snippet under the title in search engine results.
A meta description is a short HTML attribute (up to roughly 158 characters) that summarizes what a web page is about. Search engines like Google display it as the gray snippet of text beneath the blue title link in search results.
Meta descriptions are not a direct ranking factor, but they strongly influence click-through rate: a compelling, relevant description convinces searchers to choose your result over competitors. Google rewrites descriptions it considers a poor match for the query, so accuracy matters as much as persuasion.