SEO & Web
What Is Backlink?
A backlink is a link from one website to another; search engines treat quality backlinks as votes of confidence that boost rankings.
A backlink is simply a hyperlink on someone else’s website that points to yours. Search engines have treated backlinks as endorsements since Google’s original PageRank algorithm: pages with more links from trusted, relevant sites tend to rank higher.
Quality outweighs quantity dramatically. One editorial link from a respected industry publication is worth more than hundreds of directory listings, and manipulative link schemes can trigger penalties. Common legitimate strategies include creating link-worthy content, digital PR, and offering embeddable tools or widgets.